Digital Marketing Vs. Traditional Marketing

 

          Marketing strategies are important for every business to promote their products/services. The two most common choices are traditional and digital marketing. Large companies can spend tons of money on marketing. But this is not possible for every company. While larger companies have a high budget for advertising both traditionally and digitally, smaller companies have a limited budget. Hence, they should make the right marketing decision.



What is Traditional Marketing?

          It is a conventional marketing strategy that includes several offline advertising methods to reach customers. It is the oldest type of marketing and it still holds up with time, but may not be as effective as it was before. Everyone comes across various traditional marketing forms like newspaper ads, billboards, etc. 



 Advantages:

Familiar among everyone

Easily attracts local customers

Promotional materials can be kept until recycling

High proven success rate

 Disadvantages:

No customer interaction

Takes a toll on the budget

Low response rate

Takes a long time to update

 

What is Digital Marketing?

          It refers to the marketing strategy which has been undergoing constant development since the introduction of the internet. It is the most popular marketing strategy and is adopted by every company nowadays.

                                             

Advantages:

High customer interaction

Measurable effectiveness of the campaign

Cheaper than traditional marketing

Easily updated

 Disadvantages:

More time-consuming

Gets easily ignored

May be annoying and irritating to some people

Are temporary and easy to miss

 

Customer Engagement:

          Traditionally, a newspaper ad or billboard is released in the hope of people seeing it. You may never know their reaction or interact with them. While in the digital era, you can view the response to your Instagram post or YouTube ad and can interact with the people through the comment sections directly.

 


Measuring Return on Investments:

          While distributing flyers, brochures, or any kind of print materials, you can’t be absolutely sure how many customers have seen it. But, digital marketing tools like Google Analytics helps you in viewing the results of your marketing campaign in real-time.

 

What to choose?

          It is solely based on your requirements. If you want to get some local customers, you can use traditional marketing strategies using local TV and flyers. If you want to improve your existing customer base, or if you want to attract the millennials, digital is the way to go. For a start-up trying to get some customers, digital marketing is ideal due to the limited budget.

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