5 Reasons why SEO is the feasible digital marketing tool

 What we seek, we shall find!

But we need the light to guide.

And that, my associates, is what SEO does. It is the light that guides.

To start with, SEO stands for Search Engine Optimisation, the process of modifying the website design and content to help it appear in search engines.

Now, how does this help in reaching people?

What do we do if we wish to buy or know something about which is best?

We seek the know-it-all's help and begin to type in the lengthy white tab on our mobile or computer screen like,

"Top 5 Air Conditioners"

"Best TV's under 30000"

"How to start up a new business"

Google then shows up the results which it thinks would suit our needs based on the keywords we used.

This is where SEO comes into play. This SEO is the one which makes the Google think that a particular site fits our need.

The sites use the SEO to make Google understand what their content is about.

So, everytime someone searches with keywords related to your website, it pops up and thus the web traffic is increased.

It is important that we research on how people use keywords, modify our design accordingly, impart details to Google and it will take care of the rest. 

Like every other digital tool, SEO has its own cons.

That cons side of SEO in a nutshell:

·       To survive in competition, investment is required. Tools like PPC (Pay Per Click) helps with paid promotions which bypasses the SEO sometimes.

·        We have little control over the SEO since Google algorithm is unpredictable.

·       And moreover, SEO takes a decent time off to show the results and it's a pretty long wait to receive the ROI.

But its pros outnumber that of others, making it more feasible

1.  It is a Freebie

As every search about SEO says, it's completely free of charge. It is the algorithm that decides the site's worth. As long as, we update and modify based on the search trends, we keep getting the traffic.

2. It brings the targeted traffic

SEO comes under inbound marketing strategy which unlike the outbound which fills us with spam mails and interrupted ads, it is displayed to people only who seek it. It reaches people who are in search of brands or products similar to ours, thus bringing quality traffic. As quality is better than quantity, we go for the better.

3. It makes the results traceable

With the help of SEO, we are able to grasp the traffic stats, like how many people visit the website, how much time people spend in the website, which keyword rank does our website obtain and such. These in turn would help us stay updated and groom the page to attain trends, letting us track the long term results.

4. It promises sustainability

Though SEO comes free of cost,  the results remain long lasting. Unlike paid promotions that disappear once the payment stops, SEO enables sustained display of results.

5. It provides better ROI

Return on investment aka ROI is what every business looks for. It is the tool to measure the betterness of our website. Rome took time to be built. So is SEO. We plant a seed here and the fruit comes slow, but sure. SEO results in better steady ROI comparatively.

So, to market a business or a product, SEO seemingly remains more feasible. Just go for it.

 

 

 

 

 

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