Chatbots in Digital Marketing


What are chatbots?

Chatbots are an AI-powered software which facilitate conversations with your customers based on the way it is programmed. They use processes like deep learning, machine learning and natural language processing (NPL) to help in understanding complex requests, personalizing responses and improving interactions over time. The chatbots can be programmed with specific answers to frequently asked questions (FAQs) like “What is your return policy?” or “How much do your services cost?”. Instead of spending loads of time and energy in answering every simple individual question from your customers, your chatbots can step in and do the work for you instantly. The best thing about that is, the more complex questions your customers ask, the better the chatbot gets at answering them. You can have them or your website, your social media platform or on your customer service portal.

 


Engaging the customer:

 As customer satisfaction becomes more important, companies need to look at their marketing efforts and see how they can have maximum impact even with limited budgets. Chatbots can be built cost-efficiently and programmed according to the needs. Whatever the target customer or business type, chatbots can handle customer needs like answering queries, scheduling a call, updating on orders, fulfilling sales and even upselling with new offers. They come in handy when the employees are outside work hours or during a rush time. These times may not be big for a company, but the service quality of the company during these times are what the customers expect to be good.

 

Incorporating chatbots in your business:

          Chatbots can be used in processes like

·     Gathering initial information from leads

·      Scheduling a call with the customer service

·      Answering FAQs

·      Greeting customers who just entered your website


           

Advantages of chatbots:

·       Available 24*7

·      Saves time

·      Quick and agile

·      Cost-effective

·      Gather data

·      Analyze gathered data

·      Provides instant answers

·      No need for a live representative

·      Managing of multiple clients

 

Comments

Post a Comment

Popular posts from this blog

Natural Language Processing

                                              NLP in Digital Marketing What is NLP? Natural language processing or NLP is a sub ordinate of computational linguistics and machine learning. It connects computer data with human language. This technology interprets human language, text, voice, emotions into computer programmatic for making the work of computer easy to provide better results to the user. It has various fields to coordinate with the user like voice recognition, semantic search, sentiment analysis, optical Character recognition etc. Impact of NLP on digital marketing The retail industry is undergoing tumultuous changes with the stream of technology. In the previous few decades, the inclination of digital marketing hick unto its pick. This is because people are increasingly involving into technical devices for their needs. Hence digital marketing and NLP ...
Read more

5 Reasons why SEO is the feasible digital marketing tool

Image
  What we seek, we shall find! But we need the light to guide. And that, my associates, is what SEO does. It is the light that guides. To start with, SEO stands for Search Engine Optimisation, the process of modifying the website design and content to help it appear in search engines. Now, how does this help in reaching people? What do we do if we wish to buy or know something about which is best? We seek the know-it-all's help and begin to type in the lengthy white tab on our mobile or computer screen like, "Top 5 Air Conditioners" "Best TV's under 30000" "How to start up a new business" Google then shows up the results which it thinks would suit our needs based on the keywords we used. This is where SEO comes into play . This SEO is the one which makes the Google think that a particular site fits our need. The sites use the SEO to make Google understand what their content is about. So, everytime someone searches with keywo...
Read more
Image
  Customer Segmentation as an Invaluable factor in Marketing Consumers are the main source of sustenance for any business organization. Keeping them satisfied and meeting their renewed needs helps the business grow. Since the customers are people with heterogeneous demands the necessities, they require changes from person to person. Satisfying everyone together is not a simple process, as a result they need to be divided into groups based on similar characteristics. This is known as Customer Segmentation. The prospective customers are divided into segments based on similarities. This division is made based on the needs, age, income, family size, gender, geography, demands, consumption, spending, lifestyle and shopping behaviors. The identification of ideal customers leads to grouping them into potential segments or existing segments that allow the organizations to focus on providing better services. Significance of Customer Segmentation Customer Segmentation helps Business ...
Read more