A/B SPLIT TESTING IN SEO

SEO (search engine optimization) is being used by almost all the companies who were operating their business in digital mode by business websites. SEO is the best tool to increase the traffic to your website and to find a potential customer to your product and services. For a better SEO, company always try to find a better SEO strategy. One of the best ways to check the SEO efficiency is testing strategies. Most widely used testing strategy is A/B Split testing (also known as split testing) in SEO. It checks the efficiency of the websites through some specific process.

 


WHAT IS A/B SPLIT TESTING?

A/B split testing is one of the most widely used testing strategy used for improving the SEO of company’s website. A/B split testing is the process that shows the two variants of the same website to check the efficiency of the different variant of the same website, it enables the company to get the best variant of their website to serve their potential customer, and to maximize their satisfaction with the company/website’s services. AB testing not only presents the different variant of same website in different segment but it also tends to compare the variants at the same time, this helps the website to find the better opportunity with best variant or more efficient variation as in digital world the opportunity is the number of consumer traffic being reach to the website.

 

WHY & HOW A/B SPLIT TESTING BENEFIT COMPANY

·       BETTER ROI

Acquiring the quality traffic to your website, imputes a huge costing to the marketer. But by using the A/B testing strategy the marketer is able to make most out of the existing traffic without any costs, so using A/B testing improves the ROI of the website, rather than increasing costing for getting the traffic.

 

 

·       THE REDUCTION IN RISK WITH LOW MODIFICATION

Instead of making huge changes in your website, using of A/B testing enables the marketer to do the low, incremental modification in webpage to increase the traffic without investing any extra money. The A/B testing protects the marketer from redesigning the whole webpage and extra investment of money and reduce the risk.

 

 

·       IMPROVING PROBLEMS OF WEBSITE VISITORS

Many a times the user of the website face problems while using the interface of the website or while finding any particular option in the website for e.g., sometimes in a shopping website the consumer find it difficult to use the interface and reach to buy now option of the website, these problems creates a problem of bad user experience as the visitor is not able to achieve its desired goals with the website. Gathering of data through user analytical tools and then solving those problems makes the website more efficient.

 

 

·       INCREASING PROFIT BY REDESIGNING WEBSITE

By A/B split testing the results give the company the channel to redesign the website and increase the profitability of the website so that the rational consumers get better performance from the website.

Comments

Post a Comment

Popular posts from this blog

Natural Language Processing

                                              NLP in Digital Marketing What is NLP? Natural language processing or NLP is a sub ordinate of computational linguistics and machine learning. It connects computer data with human language. This technology interprets human language, text, voice, emotions into computer programmatic for making the work of computer easy to provide better results to the user. It has various fields to coordinate with the user like voice recognition, semantic search, sentiment analysis, optical Character recognition etc. Impact of NLP on digital marketing The retail industry is undergoing tumultuous changes with the stream of technology. In the previous few decades, the inclination of digital marketing hick unto its pick. This is because people are increasingly involving into technical devices for their needs. Hence digital marketing and NLP ...
Read more

5 Reasons why SEO is the feasible digital marketing tool

Image
  What we seek, we shall find! But we need the light to guide. And that, my associates, is what SEO does. It is the light that guides. To start with, SEO stands for Search Engine Optimisation, the process of modifying the website design and content to help it appear in search engines. Now, how does this help in reaching people? What do we do if we wish to buy or know something about which is best? We seek the know-it-all's help and begin to type in the lengthy white tab on our mobile or computer screen like, "Top 5 Air Conditioners" "Best TV's under 30000" "How to start up a new business" Google then shows up the results which it thinks would suit our needs based on the keywords we used. This is where SEO comes into play . This SEO is the one which makes the Google think that a particular site fits our need. The sites use the SEO to make Google understand what their content is about. So, everytime someone searches with keywo...
Read more
Image
  Customer Segmentation as an Invaluable factor in Marketing Consumers are the main source of sustenance for any business organization. Keeping them satisfied and meeting their renewed needs helps the business grow. Since the customers are people with heterogeneous demands the necessities, they require changes from person to person. Satisfying everyone together is not a simple process, as a result they need to be divided into groups based on similar characteristics. This is known as Customer Segmentation. The prospective customers are divided into segments based on similarities. This division is made based on the needs, age, income, family size, gender, geography, demands, consumption, spending, lifestyle and shopping behaviors. The identification of ideal customers leads to grouping them into potential segments or existing segments that allow the organizations to focus on providing better services. Significance of Customer Segmentation Customer Segmentation helps Business ...
Read more