Understanding SMO and Mastering Markrting

 

Understanding SMO and Mastering Marketing

How can a Business Organization or its brand attract customers online? Most social media users are attracted by positive and engaging content. But what is it that they get attracted to? It maybe videos, edited pictures, small advertisements, discount sales, coupons, positive messages and many more. Social media is all about interconnectivity and finding new friends. The content created maybe for educational purposes, entertainment or to create awareness.

Social media has gone a step further by becoming a platform for revolt. Users pressurize the government, question unfair practices, demand justice, show support and report incidents here. This change has made social media all the more alluring because everyone feels included and part of a bigger picture.



Introduction

Goals and messages of an organization need wider audience and what is better than social media channels that has umpteen number of users.  These platforms communicate with the users to inform them about the new innovations or changes that have come over the product lines or service structures.

On an average, every person spends almost three hours daily on social media than any other online platforms. This makes social media the right channel for marketing purposes. Organizations use tools to improve the visibility and quality of the content posted on social media for increasing the number of views or likes. The content created is then shared among followers and passed on too many, this is referred to as viral marketing.

Social media and search results are greatly connected; hence it is important to maintain a proper social media appearance. The search results of a company also include its social media networks based on their performance. The more likes, shares, views, followers and tweets the social media page has, the merrier it is.

Improving Social Media Presence

Audience is the target of any marketing strategy- to make them listen, see and understand. So, the content created must be suitable for heterogeneous audiences or targeted sections, whichever maybe the case. As per the strategy every social media platform can be used in different ways or only certain platforms based on the necessity.

Social media is all about visual content and how it pleases the audience. So, the more visually stunning the content, more successful outcomes it gathers. Optimization is more possible through posting of user generated content. YouTube accounts with active presence is also necessary for Organizations because they come up as search results in Google. Hashtags (#) is another strategy used to improve the visibility of the content, but if not used adequately may lead to decrease in interaction.

Successful SMO Experience

ü  Combine company website activity with social media activity

ü  Increase the number of followers through attractive content

ü  Retain and engage with long-time customers

ü  Keep the posts appropriate for searches

ü  Use microblogging

ü  Flaunt experience and capabilities in the specific field

ü  Use technical tools to improve optimization

Using Social Media Optimization increases the inflow of traffic into both the company website and its social media platforms. What makes social media alluring is that it is a free channel for advertisement and it is easy to get audience from all around the globe.

 

 

 

 

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