Managing Website traffic

We browse the internet and visit websites on a daily basis, but not everyone makes a purchase. People prefer window shopping rather than spending money. Bounce rate and time on page can help predict customer behaviors, but is that enough?

Conversion rate is an important component that helps to track how many people have made the purchase. It also explains the market potential and customer preference for the said product or service, that reflects on the company’s growth.

Website traffic is an essential and inherent part of online businesses. Without this most businesses fall apart. It is the objective of every business to direct the traffic towards their website and to provide impeccable service.



Factors on which website traffic depends

·       SEMRush.com

·       SE ranking

·       YouTube views

·       Ahrefs.com

·       Comments on blogposts

·       Comment counts

·       Views for pages

·       Different traffic channels

·       Alexa ranking

·       Content on LinkedIn

·       Speed and responsiveness

Traffic overload

Spike in people visiting your website can lead to a traffic overload. It is a good sign for businesses and its effects can be lingering. Even though it is a good omen, if unable to handle it can lead to harsh consequences.

The server may go down or cause disruptions. Traffic overload can happen due to special circumstances, malware or DoS attacks. Server overloads can be recognized by the tell-tale signs – error codes, delayed requests, problems with TCP connections or delivery of contents in parts.

These situations can be prevented by the use of firewalls or by the use of server load balancing. The aim is to control the traffic so that it does not hinder the functioning of the website.

Web Analytics

It gives a good idea about user behavior and how to use the information gathered to your advantage. Website analytics measures website activity and is a driving force for businesses. It provides insights and improves website performances to suit the needs of the customers. Analytics also helps to understand how well the business strategy is working and plan for the future.

Inserting JavaScript with webpage code is how many analytical tools do their work. Cookies is another way of finding out customer behaviors and a means of tracking visits from different browsers. But the authenticity of the data collected is by far not reliable.

The information gathered while tracking website traffic are-

§      Total number of visitors

§  Number for views for the page 

D Duration of the visit

§  Time when the traffic was high

§  Duration of the page viewing

    Pages with more demands

§     Tracking links from websites with more traffic

§     Selected top paths

Significance of Website traffic

The more visits the customers make, all the better for your business. It means that more people have seen it and hence an increase in the number of potential customers. It helps your business expand and create more opportunities. It is necessary to cater to the needs of the customers which will ensure that they think more about the welfare of the company.

While focusing on recently converted customers, the company must never forget old or regular customers. This is so because they were here first and satisfying them retains brand loyalty.

 

 

 

 

 

Comments

Post a Comment

Popular posts from this blog

Natural Language Processing

                                              NLP in Digital Marketing What is NLP? Natural language processing or NLP is a sub ordinate of computational linguistics and machine learning. It connects computer data with human language. This technology interprets human language, text, voice, emotions into computer programmatic for making the work of computer easy to provide better results to the user. It has various fields to coordinate with the user like voice recognition, semantic search, sentiment analysis, optical Character recognition etc. Impact of NLP on digital marketing The retail industry is undergoing tumultuous changes with the stream of technology. In the previous few decades, the inclination of digital marketing hick unto its pick. This is because people are increasingly involving into technical devices for their needs. Hence digital marketing and NLP ...
Read more

5 Reasons why SEO is the feasible digital marketing tool

Image
  What we seek, we shall find! But we need the light to guide. And that, my associates, is what SEO does. It is the light that guides. To start with, SEO stands for Search Engine Optimisation, the process of modifying the website design and content to help it appear in search engines. Now, how does this help in reaching people? What do we do if we wish to buy or know something about which is best? We seek the know-it-all's help and begin to type in the lengthy white tab on our mobile or computer screen like, "Top 5 Air Conditioners" "Best TV's under 30000" "How to start up a new business" Google then shows up the results which it thinks would suit our needs based on the keywords we used. This is where SEO comes into play . This SEO is the one which makes the Google think that a particular site fits our need. The sites use the SEO to make Google understand what their content is about. So, everytime someone searches with keywo...
Read more
Image
  Customer Segmentation as an Invaluable factor in Marketing Consumers are the main source of sustenance for any business organization. Keeping them satisfied and meeting their renewed needs helps the business grow. Since the customers are people with heterogeneous demands the necessities, they require changes from person to person. Satisfying everyone together is not a simple process, as a result they need to be divided into groups based on similar characteristics. This is known as Customer Segmentation. The prospective customers are divided into segments based on similarities. This division is made based on the needs, age, income, family size, gender, geography, demands, consumption, spending, lifestyle and shopping behaviors. The identification of ideal customers leads to grouping them into potential segments or existing segments that allow the organizations to focus on providing better services. Significance of Customer Segmentation Customer Segmentation helps Business ...
Read more