PPC AND SWOT ANALYSIS

 

Introduction to pay per click strategy:

PPC is a widely recognized online marketing tool used by successful retail industries to drive a huge crowd to their respective web sites. It provides the luxury of online bidding to the marketing giants to advertise their products on various search engine platforms. They have to pay a small fee to represent their ads on search engines, whenever the customer searches the related keywords, a single click on the ad directed the customer to the company’s web page. The profit is huge in this sector, so PPC is in huge demand among the marketers.

SWOT analysis and its need in PPC:

First of all, a question should be raised in our mind, “Is every PPC campaign be successful? “. Actually, the answer comes out to be” NO”. From recent studies it is observed not every PPC campaign is truly successful. So, what could be the reasons behind the failure of some PPC platforms.

The humongous competition between the online retailers is the cause of declined performance in PPC. During analysis the advertisers isolated themselves from the competition and only compare their own ads and reviews performance which lacks real comparison.

Hence a proper procedure is required for better reliability to made your campaign effective. SWOT ANALYSIS is the vital element that makes evaluating your PPC campaign easy.

Then SWOT stands for what?

In reality SWOT explains

·      Strengths

·      Weakness

·      Opportunities

·      Threats

SWOT is the operational evaluation of your e-businesses platform which expresses your position in marketing world and future growth of the company.




 

How to use SWOT?

SWOT is the analytical method to assess your performance on a regular basis. The procedure is very simple but effective. The advertising company only have to go through the four key points to make your PPC campaign more successful. Strengths and weaknesses are the internal factors which can be controlled by the company by its own, opportunities and threats are the external factors which may have a driving effect.

·      Strengths: In the very beginning the company have to address own strengths about their campaign. For an instance presence of a large capital or a verity of products on your web site will provide you an advantage against other companies even collection of information about a wide range of keywords also gives you great edge.

·      Weakness: Along with your strengths you also have to find your weaknesses. Lack of investment or poor product quality could be example of it. By addressing weaknesses one can get rid of it as soon as possible to improve your PPC campaign.

·      Opportunities: For e-businesses a single opportunity may have greater influence. So, you have to grasp every possible opportunity even the chances of profit are low. Creating a new brand advertisement or launching a new product can be an example of it.

·      Threats: Due to a greater competition a single mistake can make a huge difference. Lack of PPC experts or wider range of marketing platforms can be a bigger threat.

Presentation and Implementation of your SWOT ANALYSIS:

The most effective way is the 2*2 grid layout. It is simple and effective too. Many companies also use various graphics to represent their SWOT ANALYSIS which is also an interactive way. The implementation of the data obtained from the analysis is very much required. It helps in improvement of your PPC campaign as well as your landing pages.

Conclusion:

So, we can summarize that SWOT ANALYSIS is really effective in case of PPC. SWOT makes you a step ahead in the business competition and brings you better opportunities. Example of successful PPC campaign using SWOT ANALYSIS is The White Shark media, SEMrush and Hanapin Marketing.

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