TeleMarketing and its Types

Definition:

Telemarketing is the act of marketing, soliciting, or promoting a product or service over the {telephone/the phone}; the telephone is the most efficient, flexible, and statistically responsible medium accessible. At an equivalent time, the telephone continues to be intimate and private. It's individual to individual.

Meaning:

Telemarketing is the method of exploiting the telephone to come up with leads, make sales, or gather selling data. Marketing is often a very valuable tool for tiny businesses, in this it saves time and cash as compared with personal marketing, however, offers several equivalent advantages in terms of direct contact with the shoppers.

Telemarketing is particularly helpful once the shoppers for a tiny low business product or services are set in hard-to-reach places, or once several prospects should be contacted to search out one curious about creating an acquisition.

Although some little businesses operate solely by telephone, marketing is most frequently used as a part of an overall selling program to tie along with advertising and private merchandising efforts. As an example, an organization may send introductory data through the mail, then follow-up with a marketing decision to assess the prospect’s interest, and eventually send a salesman to go to. 

Types of Telemarketing:

Telemarketing is often either incoming or departing in scope.

Inbound Telemarketing:

It consists of handling incoming phone calls—often generated by broadcast advertising, direct mail, or catalogs—and taking orders for a large variety of products. The representatives operating during this sort of marketing program commonly would not like the maximum amount of coaching because of the departing representatives.

Outbound Telemarketing:

It is often aimed directly at the tip consumer; as an example, a home repair business could decision individuals to go looking for prospects and customers. Representatives engaged in this facet of the trade typically need more coaching and product data, as additional actual merchandising is concerned as compared to the incoming operations.

Advantages of Telemarketing:

1. Human interaction:

One of the benefits marketing has over different marketing meth­ods is that it involves human interaction.

2. Small businesses:

Telemarketing is often a very valuable tool for small businesses, in this it saves time and cash as compared to private merchandising, however, offers several of equivalent  advantages in terms of direct contact with customers.

3. Customer service:

Building a loyal shopper base could be a basic consider establishing a long-term business success and increasing the worth of the corporate. Marketing client services will gain repeat orders and increase the penetration of the client base. Marketing has the benefits of delivering glorious client service.

4. Reduces cost:

As the prices of field sales still intensify, businesses are victimization telemar­keting as how to scale back the value of the customer. It’s conjointly easier to speak with customers. Most of the selling efforts are directed towards choose markets, therefore the value per person contacted is a smaller amount.

5. Flexibility:

It is the foremost flexible kind of marketing. It helps in knowing and understand­ing what customers wish, and are ready to shop for. The survey is often conducted with the benefits of marketing, knowing what customers are searching for, the product or service, the brand, etc.; one will perpetually update the consumer information base. 

6. Response measurement:

Response measuring is feasible by knowing the effectiveness of advertising. The results are often compared with those antecedently established, and also the plans are often supported such results.

Disadvantages of Telemarketing:

1.  An increasing variety of individuals became antipathetic to marketing.
2.  No visual contact with the client is feasible.
3.  Additional individuals are using technology to screen unwanted callers, significantly telemarketers.
4.  Government is implementing harder measures to curb unscrupulous telemarketers.
5.  If hiring an outside firm to do telemarketing, there is lesser control in the process, given that the people doing the calls are not your employees.
6.  A telephone conversation has a terribly short memory.
7.  Pre-purchase scrutiny of products unacceptable.
8.  It is often very expensive, significantly if marketing is outsourced to an outside firm.