Crowdsourcing as A Marketing Strategy.

 Every company and every brand solely depend on their beneficiaries, that is, the consumers. Henceforth, at every level, they tend to advertise, market and create a loyal bond with the people. With umpteen marketing strategies out there, it is possible too. Some create awareness of the brand services, some market them, some bridges the bene-factor and the-ficiary.

But how does this thing called crowdsourcing play any role inthis?

Crowdsourcing, in the eyes of Wikipedia (which itself is an existing example of crowdsourcing), is a sourcing model in which individuals or organizations obtain goods and services, including ideas, voting, micro-tasks and finances, from a large, relatively open and often rapidly evolving group of participants.

Simply put, you scrutinise a potential conundrum that needs a prospective solution in your company; put it out in the public forum and seek the wisdom of the crowd. It is absolutely the method of putting one hundred brains in place of one; and getting one hundred different insights and perspectives in return. Sounds amazing, right?

There are certain types in this method, each differing in the challenge they deal. They can be crowd contests, community collaborations, labour markets and such at large levels; and also reviews, feedbacks, votes, opinions and such, at comparatively smaller levels. These happens digitally, in large extent, through social media platforms and internet.

Now, this could be a potential problem solver. Yes!

It could bring more labour at less cost. Right!

But, marketing?

You say, “Our company has enough potential workers and we are a small group. We don’t need answers but we need crowd”.

Then again, people, you need crowd.

Ultimately, crowdsourcing has the crowd!

It can simply be the process to reach out to a large number of people. When you involve a crowd into your brand’s dealings, be it problems or contests or reviews, it results in a greater number of people getting to know your existence. But, open your doors to the public only to a limited extent. As the opposite may have some adverse effects too.

And secondly, this ensures a sustained contact between the company and the crowd. When the crowd gets acknowledgement and privilege for their input, constancy and attachment is promised there.

When it comes to feedback, it proves to be a very efficient way to know your customers and groom your services for better.

So, basically, crowdsourcing can satisfy certain aspects of marketing like promotion, people and such. It may not be a competitive strategy; but it is a compelling one indeed, for sure.

 

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