An Ultimate Guide to Motion Graphics


Action speaks louder than words!

What if the words start acting, literally?

When we see texts, figures, shapes or graphs sprinting, leaping, morphing, dancing, growing, operating and doing several such gerunds, often with a background music (that unfortunately is not available for human life) in the screen, we actually see the graphics in motion. That, dearies, is Motion Graphics. The subtle art of manipulating an image.

We have promised an ultimate guide here, and so let us look into some ‘what, why, how, where and which’ of Motion Graphics.

How Motion Graphics is affiliated to Animation?

Motion graphics IS animation, with graphs and texts being significant. To be precise, it is a junction where Animation and Graphic design encounters. Animation is consigned to story telling with characters while motion graphics breathes life into stark graphs technically. They tell stories too, more often to business audience.

Where is motion graphics used?

Everywhere is an umbrella term, but it does work in case of Motion Graphics.

·        In digital marketing to create promotional videos.

·        In presentation to illustrate facts and figures in action.

·        In movies and series to engage viewers through mere titles.

·        In product marketing to explain the product.

·        In logos to reflect the brand.

·        In infographics to emphasize significant information.

·        In broadcasts to create name cards.

And what not? The forms and applications of motion graphics are widespread.

So if you wish to try it out,

What software applications would help you ace the Motion Graphics?

Here goes the listicle,

  •            Adobe Photoshop
  •      Adobe After effects
  •      Premiere Pro
  •       Illustrator
  •       Cinematic 4D
  •         Mocha AE
  •             Nuke
  •       Adobe Animate etc.

Why would one take Motion Graphics as a career?

It surely is a growing field and it is not going to ebb in any near future. With a good understanding of how it works and actually working on it, one could easily become a motion graphics artist. It is a field providing services over technical, business, infotainment, entertainment and such and there is always a prevailing demand. Furthermore, motion graphics has a pay scale ranging from decent to lavish.

What skills does Motion Graphics demand?

  1.           Creative Perception - Think out of the cup
  2.           Artistic Animation - Become an artist
  3.          3D Designing - Plunge into other dimension
  4.          Originality - Authenticity is gem
  5.         Understanding – With great understanding comes great ideas.

This along with some adaptability and a related degree would sure land you in the desired job.

So one could not just enjoy motion graphics but also become one who creates it.

 

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