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  APPLICATION PROGRAMMING INTERFACE   Application programming interface is a shared boundary among multiple software program which also enables these programs to interact with one another. This is a computing interface that determines the kinds of calls made and dictates what calls should be received. This also formats data which is to be used and allocates conventions to follow. This provides various elastic programs through which the users can be totally custom, peculiar to a component or designed based on company-standard to carry out important data. The ability of API to segregate design decisions enable module programming which allows the customers to independently use the interface design. Objective :               In developing applications an application programming interface (API) simplifies the programming by removing spatial, physical or temporal details in the study of objects and only showing t...
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                                             ATL, BTL, and TTL Marketing            Marketing activities are basically divided into three types namely, Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL) marketing. The line was used to separate the marketing activities which had mass penetration (ATL) and specific penetration (BTL). Due to the increase in marketing trends and technology development, Through the line marketing arrived which makes use of both ATL and BTL.   Above the Line Marketing:           ATL marketing consists of marketing activities that have a wide reach and does not have a specific audience. Basically, all mass-media marketing techniques come under ATL marketing. ATL marketing helps in building brand recognition and to inform cus...
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  Digital Marketing Vs. Traditional Marketing             Marketing strategies are important for every business to promote their products/services. The two most common choices are traditional and digital marketing. Large companies can spend tons of money on marketing. But this is not possible for every company. While larger companies have a high budget for advertising both traditionally and digitally, smaller companies have a limited budget. Hence, they should make the right marketing decision. What is Traditional Marketing?           It is a conventional marketing strategy that includes several offline advertising methods to reach customers. It is the oldest type of marketing and it still holds up with time, but may not be as effective as it was before. Everyone comes across various traditional marketing forms like newspaper ads, billboards, etc.    Advantages: Familiar among e...
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  Digital tools for Marketing students Marketing students  need to  implement  the most effective  tools for  the efficient  execution of promotional plans. Numerous techniques can be  implemented  in evaluating sales and  online   marketing  promotions. Despite most  of those  tools requiring  a giant  budget, there  are  still some digital tools that  are   available   freed from   price .  getting to  this, our qualified  promoting  essay suggested some free tools  that might   assist you  to attain a competitive lead  within the  digital marketplace. There’s  a various  assortment of free  on-line  tools  accessible   that creates  it even  a lot of   pleasant   to figure  in digital  promoting   these days . Here  are   a couple of  versatile di...
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  IS DISPLAY ADVERTISEMENT GOING TO DIE?   The term  display  advertising encompasses all  selling  techniques that involve graphic  parts   inside  the advertisements. These  include  video and animation  as well  as  a lot of   ancient  media, like banners  and pictures .   The most  vital  players in  display   selling   area unit  advertisers and publishers. Advertisers  request   to push  their  companies , products, or services,  whereas  publishers  worship  their resources in exchange for  cash .  Totally different  advertising forms  area unit   reserved  via a  show  network on third-party websites. These ads  are  then displayed  per  the terms and conditions that were  set  by  each   purchaser  and  vendor   before ...
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